Effect of Electronic Media in Public Essay Example for Free

Effect of Electronic Media in Public Essay People’s life is becoming more convenient and colorful compared with the past years because of the growing popularity of electronic media, which are media that use electronics or electromechanical energy for the end-user (audience) to access the content. The user of electronic media, such as the internet, 3G mobile phone were increasing rapidly in China within the past years. In the year of 1987, Chinese people sent their first email to Germany in an institute located in Beijing. In 2000, the number of internet users was 225, 000, 00 and this figure reached to 513,000,000 by the end of December, 2011. Besides, Chinese mobile phone users have exceeded one billion by the end of 2011. Why these electronic media increase so fast? Because it is the age of information and technology today. Xiaoping Deng (1988) pointed out that Science and technology constitute the primary productive force. Electronic media devices have found their way into all parts of modern life. For example, a person who has something urgent to inform to his family, of course he would choose to use e-mail instead of writing letter, for its more convenient and fast and can be read at any time or anywhere by the receiver. The other electronic media, like telephone, telegraph, which are all quicker and safer than the traditional way to communicate. Besides, books and newspapers cost people a lot (money, time, etc.) since these traditional media published frequently and updated slower than the electronic media, such as the internet. The electronic media affect people’s life greatly because of their convenience and safety. It also provides people with a public platform to express the true thoughts from their inner world. However, we should know that there are always two sides to everything, and it is without exception for electronic media. Excessive using of electronic media may lead people to indulge in the virtual world. For instance, children are addicted to net games so the phenomenon of absenteeism in school appeared which is a rare  phenomenon in the past years. Moreover, since the early 1960s, research evidence has been showing that violence in television, movies, video games, cell phones, and on the Internet increases the risk of violent behavior. In conclusion, People should know how to use these advanced and modern media in a reasonable way, for these new electronic media could result in a serious of problem during their lifetime if they are used improperly by the people. References 1.The 29th China Internet Development Statistics Report(2012).{online].Available from: http://www.cnnic.cn/research/bgxz/tjbg/201201/t20120116_23668.html 2.Wikipedia.{online].Available from: http://en.wikipedia.org/wiki/Electronic_media 3.L. Rowell Huesmann. (2007). The Impact of Electronic Media Violence: Scientific Theory and Research.

Free College Essays - A Father Figure in Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Huckleberry Finn: A Father Figure Mark Twain, the author of Huckleberry Finn, has written a story that all will enjoy. Huck is a young boy with not much love in his life, his mother died when he was very young, and he had drunk for a father. Huck lives with the widow and she tried to raise him right. While at the widow's, Huck went to school and learned to read and write. The widow also tried to civilize him. She would buy him nice clothes, and make him do his homework. The main character in this story is Huck Finn, Finn is a young boy with many problems going on in life. Huck was in need of a father figure more then any thing else in life. He needed someone to talk to about anything. Huck's Pap was never there for him except maybe to give him a tanning. Huck's Pap thought that he was trying to out do him, because he went to school. "You've put on considerable many frills since I been away. I'll take you down a peg before I get done with you. You think you're better'n your father, now don't you, because he can't? I'll take it out of you. Who told you you might meddle with such hifalut'n foolishness, hey?-who told you you could" Pap scolded (p,26). Huck didn't like having to wear nice clothes, or even going to school, but the he had to go. "Starchy clothes-very. You think you're a good deal of a big-bug, don't you" Pap asked (p,26)? Huck would try and be a rebel because he had no male to tell him right from wrong. If Huck needed help the only real person that he could talk to would be Tom Sawyer, a very good friend also a thief, a rebel, and he lived on his own. Tom was not that great of a role model, for a young boy like Huck. His father was always away, and never there for him, and when he was around he was always drunk. It is hard enough to talk to a drunk man let alone when you have a problem and need advice. The childhood of a young boy is very crucial in what he will be like in his own life. Huckleberry Finn was written to show young males that there are ways of finding someone.

Marketing on the marketing research department

It is to be recalled that at the meeting of the Board of Directors of Company X held on 30 June, 2006, approval was given for the establishment of a Marketing Research Department. This decision was finally taken after several presentations were made to the Board to that effect.   The newly created department was charged with the following responsibilities:a.Determine how various customer groups are reacting to present marketing mixes of company Xb.Evaluate the effectiveness of operational marketing mixesc.Create new marketing mixes for new customer marketsd.Assess changes in the external environment and the effect they would have on product and service strategye.Identify new market   (a to e are after McDaniel and Gates, 1999)f.Assess present relationships with external marketing agencies with the view to making them stronger.This report presents the current and potential problems confronting our organization from the perspective of marketing and how the newly created department intends to solve them. It also considers new opportunities that have been thrown up since the creation of the department and how it intends to take advantage of them. The marketing department also plans to recruit additional staff. The new staff shall be given an orientation to enable better cope with our style of working. Details of the marketing research process have been given in Appendix 1.IDENTIFIED PROBLEMSAs with most start-up departments, the newly created marketing research department has no past records to guide its work. The only available records are those from our relationships with external marketing agencies. They cover mostly farmed out work from our organization. As a baby trying to walk, we anticipate to encounter difficulties but shall learn as we crawl forward. The department is seriously understaffed, so additional staff must be recruited to enable it discharge its assigned responsibilities.The new staff members would be given an orientation to enable them cope with our unique style of working. The department would also have to put in place expanded information systems to cope with the additional responsibilities assigned to it. Such systems would enable us handle the data that we collect and analyze effortlessly. There is also the need to put up in-house facilities for focus-group work and telephony research.IDENTIFIED OPPORTUNITIESIt is estimated that about over One billion people use the internet worldwide (Business week, 2005). Available reports indicate that this figure shall increase in future. This is a big opportunity for our company, if we can identify our customers and offer them tailor-made goods and services.Some of the market segments of our company are presently underserved. There is the need to accurately identify them and map out strategies to fully serve them. New markets have also opened up in other countries and regions that we must adequately research and go after.PROPOSED SOLUTIONSWe shall have to develop discussion gu ide book for our focus group work and also a manual on the research process orientation. Five additional staff shall be recruited for our in-house research work. Of the staff employed two with a background information technology and electronic business or commerce shall be needed for our web-based businesses. Materials shall also be procured for our in-house focus group work. New Information systems shall be purchased to seamlessly weave data output from the different departments with that of marketing research.From our customer research studies, we shall be better placed to take advantage of the opportunities that have risen up online.   It is our goal to match the enormous opportunity online with the strength of our new staff members, with the background in electronic business or commerce.   The business and marketing plans shall provide details on how new emerging markets shall be entered into and existing ones developed. The plans shall also outline ways and means of forging solid relationships with marketing agencies and other stakeholders.ConclusionIt is our wish that if these measures are implemented, we shall not only see a vibrant marketing research department but also the kind that contributes enormously to our company’s bottom line results.Appendix 1THE MARKETING RESEARCH PROCESSMcDaniel and Gates (1999) have outlined an eight stage procedure for conducting marketing. These are:a.Problem or opportunity identification and formulationb.Creation of research designc.Selection of research methodologyd.Selection of sampling proceduree.Collection of dataf.Analysis of datag.Preparation and writing of reporth.Follow upa.Problem or opportunity identificationDuring this stage attempt is made to identify the problem at stake or the opportunity to be taken advantage of. Attempt is also made to grasp the scope of the problem and also the opportunity. The information needed in solving the problem and the way and manner it should be obtained is also dete rmined.   After having grasped the scope of the problem or opportunity, the research objectives are outlined. It must be stressed that it is essential for the problem under investigation to be thoroughly understood as the other subsequent stages rest on this stage.b.Creation of research designAt this stage, the researcher devises a plan or an approach for answering the research question. In doing so, the researcher must opt for an approach that is cost-effective and also provide the highest possible information for decision making.C.Selection of research methodologyThere are essentially three major methods for carrying out marketing research. These are surveys, observation and experiment. At this stage therefore the research should select one or a combination of them to collect the information needed.d.Selection of sampling procedureA sample is a subset of the population the researcher is interested in.At this stage therefore, the researcher decides on which members of the target population should be used for the research†¦ The researcher must determine whether he would give each and every member of the target population equal opportunity to participate in the research or only a select few shall be used.e.Collection of dataThis stage entails the collection of the information that the researcher is interested in.   This can be interviewing, survey questionnaire, and observation. The researcher can decide to collect the information himself or ask other persons to do so on his behalf.f.Analysis of dataThe data collected is analyzed at this stage to give meaning to it. From the analysis, it makes it possible for the researcher to interpret the results and offer recommendations and conclusiong.Preparation and writing of report.The analyzed and interpreted data must be communicated to the desired audience in a report. Since the objective of this stage   is to give understanding to what the researcher has found, the report was be tailored to needs of the a udience.h.Follow-upAt this stage, the researcher seeks to find out whether the results and recommendations made in a report have been used and also what has been the outcome of itAReferences1.Businessweek (2005). The Future of Tech, Businessweek ,20th June edition.McDaniel, C. and Gates, R. (1999). Contemporary Marketing Research, South-Western College Pub

Analysis on Marina Bay Sands - 2894 Words

|G902 Professional Profiling Module | | | |Student Name: Saw Eng Chai Student ID: 104560 | |School: Republic Polytechnic Diploma: Diploma in | |Biomedical Sciences Matriculation Year: 2010 | |Date:6th August 2011 | | | |†¦show more content†¦The potential of IRs coupled with casinos is unlimited. One of the main advantages would be the projected income inflows,such as hotels and airlines.With Asia’s considerable growing gambling market, it is important for Singapore to direct the present outflows to nearby IRs and casinos as Singaporeans have spent significantly on gambling abroad. Despite of these key benefits, there were still concerns expressed over the adverse impact that casinos can bring about to Singaporeans. Casinos can easily taint our reputation and present potential social and legal problems that can hamper our economic growth.Nonetheless, the establishment of the National Council on Gaming in 2005 aims to alleviate the problems of gaming/gambling addiction and educate the public on gambling issues.Ending up in heavy debts and being homeless is certainly not the scenario that we would like to see happening in our younger generations as they are envisioned to be the future leaders of Singapore. Thus, individuals should be consciously and willingly to uphold certain moral values and principles so that we will not land into the pitfallsShow MoreRelatedMarina Bay Sands Case Analysis3218 Words   |  13 PagesIntroduction Marina Bay Sands is located at Singapore s Marina Bay for an integrated resort that developed by Las Vegas Sands Corp and this construction project is one of the world’s most challenging. 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